History of Automobili
Lamborghini was a self made millionaire, he made a fortune by
building tractors from army surplus left by the Allied Forces back
in 1945. He started this business from a small garage but soon was
able to move to larger buildings because demand for his very
powerful tractors rose.
He also started manufacturing oil burners and air-conditioning
systems after his tractor plant started making lots of money, it
turned out his second business also made big money so Ferruccio
Lamborghini became one the wealthiest men in Italy.
He could afford just about everything he wanted, including
high speed GT cars like the Mercedes SL300 and Ferrari he owned
alongside the Jaguar he liked very much. May be then it did not
strike him that he would design the world famous cars
lamborghini countach, lamborghini murcielago, lamborghini diablo and
But his Ferrari started giving problems with the clutch, the local
workshop couldn't fix this problem so Ferruccio decided to drive to
Modena and confront Enzo Ferrari himself.
But Enzo, who was known for his arrogance, told this 'farmer' to
take a walk, Ferruccio was furious and at that moment decided to
show Enzo how he should build GT cars.
Of course this is a legend, and the truth about it could be a little
different, it was obvious that Ferruccio had lots of money to spare
and the GT car market was still open for new things, money could
still be made by building high speed, well finished cars, so it is
more likely this persuaded Lamborghini to start his own company.
Automobili Lamborghini SpA was founded in early 1963,
Ferruccio bought a green-field site of 90,000 square metres near
Bologna, in SantAgata Bologna and work on his brand new factory
started immediately. The building was erected in only eight months.
This was a very modern factory using lots of open spaces and glass
everywhere, but this state of the art building cost money, about
500,000,000 Lire was needed to make Ferruccios dream come true. The
entire factory was surrounded by a road and in front of the main
office building a nice garden was made. The large glass hall
welcomed visitors and Ferruccios own office was located at the
front of this central building.
But a car factory needs people, so Sig. Ferruccio Lamborghini
started looking for the top men in the business and was able to
recruit Giotto Bizzarrini after hed left Ferrari, to design and
build a V-12 for Lamborghini. The engine was finished soon and was
able to pump out about 400 Bhp at 11,000 rpm, but Ferruccio wanted a
GT car and not a race car, so the engine was detuned to 'only' 280
Bhp at 7,000 rpm. Bizzarrini was made very clearly that there was no
way he could make a race car for Lamborghini so he decided to leave
again very soon after the final tests were completed.
By that time two members were added to the technical team at
SantAgata, Giampaolo Dallara and Giampaolo Stanzani joined
Ferruccio, and in early 1964 Ubaldo Sgarzi started working for the
new Automobili Lamborghini SpA company. Ubaldo would remain at the
firm for many years to come, and lasted even through the very rough
times that were to come in the seventies.
Ferruccio had a fabulous team of engineers surrounding him to make
his dreamcar, but a car has to be road tested so he made an offer to
Bob Wallace he couldnt refuse. Bob Wallace became chief test driver
for Lamborghini, he already had an extensive experience with racing
both Ferraris and Maseratis after he moved to Italy from his
origins in New Zealand.
The Lamborghini 350 GTV prototype was shown to the public on the
Turin Auto Show of 1963, it was however not built in this new
factory, because the tooling equipment wasnt delivered yet, so
Ferruccio decided to finish this car in a closed section of his
Tractor plant in Cento di Ferrara.
In 1964 the first Ferrari Lamborghini 350 GTs were able to be
completed in this new plant, Touring supplied the bodywork the
chassis and the engine were mounted together with the leather
The future of Automobile Lamborghini Spa looked very bright during
the sixties, the 350 GT was succeeded by the 400 GT and the 400 GT
2+2, but the best move Ferruccio allowed his engineers to take was
the design and construction of the Lamborghini Miura. The 350 GT and
400 GT 2+2 made the Lamborghini name known throughout the world, but
the Miura made it legendary and the name alone made people dream of
supercars and road-ready race cars.
The Countach was shown as the successor of the Miura and together
with the Espada, these two cars kept the company alive through some
very troublesome times. With the futuristic Countach, Lamborghini
managed to build an extreme looking car that was usable on the road,
this car made the name Lamborghini enter automotive history. Even if
by some strange way, Automobili Lamborghini SpA was to disappear
from the market, the name would stay known as one of the most
extreme Italian car builders ever.
The first problems came in 1974, just after the Lamborghini
Trattrice received a major setback, a massive order for tractors was
cancelled, and Ferruccio lost a lot of money over it, he already
upgraded the tractor factory to be able to build the numbers
required and bought most of the raw materials needed to do so. His
personal fortune was still large, but he decided to sell this
factory to SAME, who eventually was taken over by Fiat years later.
During these early seventies, Automobili Lamborghini Spa had
the Miura in production and in 1970 they even built 400
cars, the factory was making money for the first time in ten years,
and it was becoming very attractive to possible buyers, Ferruccio
lost interest in the company after his tractor factory got into
trouble and sold a controlling interest of Automobili Lamborghini
SpA to Georges-Henri Rossetti, a Swiss industrialist. Ferruccio
stated he would still remain at the factory to run it, but the
oil-crisis of 1973 made things even worse for Ferruccio and he lost
interest completely, soon after this he sold his remaining 49% of
the shares to Rene Leimer, also from Switzerland. From this day on,
Automobili Lamborghini SpA had nothing to do with its founder
anymore, fortunately the new owners kept this name, they didnt get
the idea of changing it. Rossetti and Leimer couldnt get the
glorious times back to Lamborghini, even with the Countach, it did
sell quite good, but there wasnt any money to pay for the materials
needed to build them, some buyers had to wait two years before they
would receive their car, and more often than not their cars would be
used on Car Shows all over Europe before it was delivered to the
dealer. EmilianAuto in Bologna and Achilli Motors in Milan, two
major Lamborghini dealers payed the Countachs ordered by them in
advance to be able to get one finished for their customers
A bright moment came when Automobili Lamborghini SpA managed to get
the building contract for the new BMW M1, a mid-engine road car
that was ultimately designed for Group 5 racing. But they used the
funds from BMW to design and built the Cheetah, a car that looked
promising but didnt live up to the expectations. By then it was too
late to save the BMW M1 project and the German car manufacturer took
their business elsewhere.
By now things were looking really bad and Rossetti and Leimer
tried to sell the factory again, but it didnt work out and during
1977 - 1978, Automobili Lamborghini SpA was officially declared
bankrupt by the Italian court.
In 1978 the company was run by Dr Alessandro Artese, appointed by
the courts to try and get the famous raging bull back on its feet to
be able to pay their suppliers. In the mean time he also tried to
find a capable buyer for this work of art, the Lamborghini car
factory made Italy famous again just like Ferrari did, so it was
very important to keep it from going under. Dr. Artese attracted
Giulio Alfieri, a former technical director from Maserati to manage
the Countach project and to get the Jalpa into production.
For some time in 1979, the company was led by Raymond Noima and
Hubert Hahne, who was the German importer for Lamborghini, at that
time Automobili Lamborghini Spa was converting Fiat 127s into an
off-road version, just to stay working and to keep the artisan
people from leaving or being laid off The world famous Lamborghini
race team owner Walter Wolf came into the picture, his personal
custom made Countach was a great way to try out new things, and
eventually led to the production of the Countach LP400 S. But Mr
Wolf also tried to buy the company in early 1980, but for some
reason his offer was declined, the Italian court decided against it.
On February 28th, 1980 the receiver Giorgio Mirone and the
commissioner Artese decided to wind up the factory, nothing else
could be done ... they offered the factory to Sig. Ferruccio
Lamborghini for a rather small amount of money, but he refused,
something he probably regretted afterwards.
The Swiss based Mimran brothers were able to save the
factory, although at first they were only allowed to manage it as a
test of their capabilities. In July 1980 Patrick Mimran, the
youngest of the two brothers entered the factory after his
financial value was verified to be unlimited by his Swiss bank.
The name was changed into Nuova Automobili Ferruccio Lamborghini SpA,
and Patrick Mimran, although he was very young to be a manager did
get Lamborghini back to where it belongs, at the top of the exotic
Mr Mimran was smart enough to keep Giulio Alfieri and Ubaldo Sgarzi
at their current positions, Angelo Morandi was able to salvage the
company, after he completed this difficult task he left and was
succeeded by Emil Novarro who was already working for the
Franco-Swiss family, he was put at the helm of Nuova Automobili
Ferruccio Lamborghini SpA. Under his managment the company continued
to develop the Countach from the LP500 S right up to the impressive
QuattroValvole, it is therefore save to say the Countach kept the
In 1984 Patrick Mimran was finally allowed to buy the factory for
3,850,000,000 Lire, about 3 million US dollars at the 1984 exchange
The Cheetah was further developed into the LM004 and LM002, the
latter being sold to the public and some Middle-Eastern armies, and
last but not least the V-8 engined Jalpa became a relative success
under the Mimran managment. Patrick Mimran even ordered a Spider
version to be designed on the Jalpa chassis, but this prototype,
which was actually built, never made it into production.
During the latter Eighties, several developments of the Countach
were made under direct supervision of both Patrick Mimran and Giulio
Alfieri. The Countach Evolution and the Restyling prototype were
both built, the former was destroyed in a crash test but the latter
is currently still owned by Mimran himself.
But the Countach lasted long enough by now and something new was
needed, work on the Project 132 began, it was again designed by
Marcello Gandini, a gray painted fully driveable prototype was
constructed long before Chrysler arrived.
The Nuova Automobili Ferruccio Lamborghini SpA was making
money again, but suddenly on April 23rd 1987 Lee Iacocca, president
of Crysler Corporation, announced he bought the SantAgata company
from Patrick Mimran. Why Mr Mimran decided to sell the company
remains unknown but he couldnt have chosen a better time, the
supercar market was at the top and the Countach was selling very
well in the United States and prices for exotic cars were booming at
that time, second hand cars costing even more than their new
changed the name back to Automobili Lamborghini SpA but did keep the
winning team together, Emil Novarro stayed at his position, together
with Daniele Audetto, Liugi Marmiroli, Gianfranco Venturelli and
naturally Ubaldo Sgarzi they were allowed to keep managing the
Italian factory. Public Relations was headed by Sandro Munari, when
he joined Lamborghini he already was a world famous rallye driver
and multiple world champion.
The first car to emerge from this puchase was the Portofino although this car was entirely built in the United States, it never
even entered the SantAgatha factory. Before the Project 132 was
ready to go into production the Countach received a final update, to
celebrate the 25th anniversary of the founding of Automobili
Lamborghini SpA, the Countach 25th Anniversario was build. Intended
to be a limited production car at first, the orders began pouring
in, and Chrysler decided to keep it in production until their
successor was ready, the 25th Anniversary became one of the most
successfull Countach types ever.
Chrysler decided to halt production of the Jalpa in 1988 and the
LM002 was being built in larger numbers than ever, this mastodont
off-road racer hybrid was becoming a very hot commodity in the
States, a head turner completely without competition.
Lee Iacocca didnt like the Gandini design for the P132 and decided
it had to be redesigned by his own American based designers, but the
Italian managment was able to get him to compromise between the
Gandini design and the US designs, so Marcello was still willing to
put his signature on the most drivable Lamborghini since the Espada.
Chrysler decided to sell Automobili Lamborghini SpA after it
became obvious to them the managment of a small Italian supercar
manufacturer was in no way comparable to that of a mass-producer
A fairly unknown group of three Far-Eastern companies bought
Lamborghini for a rumoured amount of 35,000,000,000 Lire, after the
paperwork was finished on January 21st 1994, Ubaldo Sgarzi decided
to leave the company.
Megatech, the biggest of the three received 28243 shares, while
Sedtco and VPower both got only 3530 shares each. The new owners
immediately fired the foreign managers put in place by Chrysler,
even Tim Adams was laid off, while he probably was the best man for
the job of president, but he was replaced by Indrajit Sardjono.
These three companies were in fact all part of the same holding
owned by Tommy Suharto and Setjawan Djody.
April 1994 brought a new president to the company, Michael J.
Kimberly, former top manager for Lotus and Jaguar was attracted by
the Indonesian owner to keep Automobili Lamborghini SpA at the top
of the supercar market, one of his first decissions was to evaluate
a plan to put the LM 002 back in production after it was halted in
1992, but the LM002 was never put back online.
But the long awaited open top version of the Diablo did go into
production, the Diablo VT Roadster became an immediate success and
sales for the United States started to boom, the US based subsidiary
of Automobili Lamborghini SpA was renamed to ALUSA, standing for
Automobili Lamborghini United States of America, and was headed by
Robert A. Bramer. But things started to worsen and the ALUSA
encountered financial problems from the start, they were unable to
pay their supplies from Italy.
Some problems became visible in Sant'Agata too, the Cala prototype
was frozen and Megatech sold all its shares to the other two, Mycom
Sedtco got 22760 shares while V'Power received 34140 shares, this
latter was now also owner of Vector Automotive, building the Vector
M12 powered by the Lamborghini V-12.
The economical crisis started to hit the Indonesian owners hard and
the much needed money for research on the Tipo 147 just wasn't
available. The managment tried to boost car sales with the Diablo
Trophy, but this idea didn't work just the way they thought it would
and the financial position of Automobili Lamborghini SpA became even
In August 1996, Vittorio Di Capua joined the Board of Directors, he
almost immediately got into a dispute with Kimberley who resigned on
November 12 leaving the position of Managing Director to Di Capua.
The 1996 Balance Sheet showed a 17 Billion Lire loss and to make
things even worse, in 1997 the ALUSA ceased payment completely and
already owed the cost of about 30 Diablo's to Sant'Agata.
Di Capua decided to freeze all deliveries to their US branch,
luckily during January 1998 Platinum Motors offered to buy the ALUSA
stock both in the United States and in Italy. Under the 'Excellence'
name they became the new official US importer for Automobili
By now Liugi Marmiroli, Gianfranco Venturelli and Sandro Munari left
Sant'Agata, Marmiroli's place was taken by Ceccarani and Alberto
Armiroli became the new External Relations Manager. Di Capua decided
Automobili Lamborghini SpA had to grow if they wanted to survive,
and the successor to the Diablo had to be finished as soon as
possible. But building the Tipo 147 turned out to be far more
expensive than calculated and the money was really running out in
the Far East so it started to look very bad for this small Italian
exotic car manufacturer.
the end of 1997 Di Capua started negotiations with Audi AG for the
use of their 4.2-Litre V-8 engine together with the Audi A8 Quattro
four-wheel drive to be used in the new 'Baby Lambo' since developing
an all-new V-10 engine seemed impossible at the time.
Suddenly in 1998 Ferdinand Pi�ch, top level manager at Audi AG,
offered to buy Automobili Lamborghini SpA, Di Capua managed to
convince the Indonesian owner to agree and on June 12, 1998 a
'letter of intent' was drawn up stressing both partners to close
this deal as soon as possible.
On July 27th Audi AG became the single owner of all Automobili
Lamborghini SpA shares, the necessary paperwork was finalized on
August 4, the amount of money that changed hands is however still
The entire Board of Director was replaced by managers from Audi AG
on November 4, 1998 and during 1999 Automobili Lamborghini SpA will
be transformed into a holding, managed by Franz-Jozef Pfaefgen,
helped by Vittorio Di Capua and Rodolfo Rocchio.
The new Board of Directors for the Lamborghini Holding will be made
up of Werner Mischke, George Flandorfer, Helmut Aurenz, Ditman
Schimanski and Haydan Leshel as Sales Manager.
These people will actually run three different branches of the
Lamborghini holding, the Car Factory, the Marine engine division and
the new Lamborghini Artimarca, founded especially for brand and
To start working Audi AG already invested DM 50,000,000 in the
factory to get the research for the Canto back on its feet. Since
the Audi AG takeover the future of this 'small' factory is looking
better every day, once again there is enough capital to develop the
successor of the famous Diablo, and even a smaller 'entry-level'
follow-up to the Jalpa is under consideration. Some sources even
state that during the first years of the next millennium, a new car
will be designed like the Espada in it's time, even a new off-road
utility vehicle is still possible, things we can only wait for and
hope everything keeps going in Italy without too many German
influence from Audi AG
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